ENGAGE GREEN: WHAT IS GREEN WASHING?
Green washing is a term used to describe marketing efforts that make a product appear “green” or “natural” when in fact they are not. Come out to Engage Green and learn from Jeff Gowdy what the difference is between green and green washed products. You are welcome to bring a product with you that “claims” to be Green and Jeff will explain why it is or is not!
Engage Green workshops are free, non- political, non-sales oriented interactive opportunities focused the health, well being, environmental and economic benefits of becoming environmentally engaged.
When Tuesday, January 6th from 6-7pm
Where Lipscomb University, Burton Building, lower level
Cost FREE!
Deadline Day of event
Children Policy Families are welcome!
Dog Policy Dogs are not permitted
About Jeff Gowdy
Jeff Gowdy is an expert in the field of sustainability and has worked with clients in a variety of industries including consumer products, diversified products, transportation and distribution, automotive, office products, corporate real estate development, residential real estate development, and nonprofit. This work includes strategy development, implementation, and marketing/communications of sustainability initiatives.
Jeff holds a Bachelor of Sciences degree in Systems Engineering from the University of Virginia. Jeff holds a Master of Business Administration in Strategy and Environmental Management from Vanderbilt University. Jeff was the recipient of the Owen Service Award upon graduation from Vanderbilt and attained the rank of Eagle Scout during his childhood days in Clemson, SC. Jeff enjoys backpacking and volunteering.
Green Washing Articles
- Echo Home Magazine Article
- The EnviroMedia Greenwashing Index
This interactive forum invites users to submit and evaluate
advertisements making environmental claims. - Greenpeace
Greenpeace’s greenwashing page provides information on corporate
greenwashing, conducts investigations, and invites users to submit
examples.
- Six Sins of Greenwashing
TerraChoice offers a printable .pdf and wallet card, as well as
audio files and other information explaining its greenwashing “sins.”
About Engage Green
Engage Green is a new initiative of Lightning 100’s Team Green to educate our listeners, Team Green members, and the general Nashville community about simple ways to make their lives greener. Engage Green will host a knowledgeable speaker(s) the first Tuesday of every month who will cover information and how-to topics that can be easily transferred into our daily lives in an informal, casual setting.
Each presentation will be interactive and allow discussion throughout. Some topics may include recycling, composting, rain gardens, rain water run-off, local food options, energy saving options, green organization forums, green business economic analysis, and sustainable practices. The Engage Green workshops will be free, non political, non-sales oriented and will focus on educating on the health, well being, environmental and economic benefits of reforming our personal habits in our personal environments in order to make a large impact through combined efforts. Each workshop will include a one hour presentation or demonstration followed by question/answer and time to engage with other participants.
Better yet, we will be hosting Engage Green in the Burton Health and Sciences Building at Lipscomb University, their greenest building!
No reservations needed. Open to the public.
Directions
Lipscomb university is located on Belmont Boulevard, south of Woodmont Boulevard. Burton Health Sciences Center (the Greenest Building on Lipscomb Campus!) is accessibly from the first parking lot on the left from the Belmont/Woodmont intersection. Enter at the sides of the building and proceed to the “Flex Learning Space” in the center of the building’s lower level. Park in any of the faculty or hybrid parking spots with a sign in your window “Engage Green.”
Contact
If you would like more information on Engage Green or would like to present at an upcoming workshop, please email Team Green
courtesy of TG & Lightning 100 listserv